翻訳と辞書
Words near each other
・ Continental Copters Jet-Cat
・ Context-based model of minimal counterintuiveness
・ Context-dependent memory
・ Context-free grammar
・ Context-free language
・ Context-sensitive
・ Context-sensitive grammar
・ Context-sensitive half-life
・ Context-sensitive help
・ Context-sensitive language
・ Context-sensitive solutions (transport)
・ Context-sensitive user interface
・ ConTextos
・ Contexts
・ Contextual
Contextual advertising
・ Contextual application design
・ Contextual deep link
・ Contextual design
・ Contextual empiricism
・ Contextual image classification
・ Contextual inquiry
・ Contextual learning
・ Contextual objectivity
・ Contextual performance
・ Contextual Query Language
・ Contextual searching
・ Contextual Theatre
・ Contextual value added
・ Contextualism


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Contextual advertising : ウィキペディア英語版
Contextual advertising

Contextual advertising is a form of targeted advertising for advertisements appearing on websites or other media, such as content displayed in mobile browsers. The advertisements themselves are selected and served by automated systems based on the identity of the user and the content displayed.
==How contextual advertising works==
A contextual advertising system scans the text of a website for keywords and returns advertisements to the webpage based on those keywords. The advertisements may be displayed on the webpage or as pop-up ads. For example, if the user is viewing a website pertaining to sports and that website uses contextual advertising, the user may see advertisements for sports-related companies, such as memorabilia dealers or ticket sellers. Contextual advertising is also used by search engines to display advertisements on their search results pages based on the keywords in the user's query.
Contextual advertising is a form of targeted advertising in which the content of an ad is in direct correlation to the content of the web page the user is viewing. For example, if you are visiting a website concerning travelling in Europe and see that an ad pops up offering a special price on a flight to Italy, that’s contextual advertising. Contextual advertising is also called “In-Text” advertising or “In-Context” technology.
Apart from that when a visitor doesn't click on the ad in a go through time (a minimum time a user must click on the ad) the ad is automatically changed to next relevant ad showing the option below of going back to the previous ad.

抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)
ウィキペディアで「Contextual advertising」の詳細全文を読む



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